The #Eventprof’s Guide to Managing Impossible Client Expectations
As anyone in the events industry will tell you, managing client expectations is key to your success in pretty much any aspect of this business. However, that’s sometimes easier said than done: today’s clients are more demanding than ever before, and they know they can get away with it, too. After all, this industry now […]
The Complete Event Staff Hiring Guide
As anyone who works in events will tell you, the secret to any smoothly-operating event is to make it a real team effort. To hire event staff is to delegate wisely, to ensure that the devil really is in the detail, and to make sure that every eventuality is covered by those who know their […]
Instagram Analytics KPIs and Best Practices for Event Planners
Instagram is well known in the world of online marketing for its often phenomenally high engagement rates – but it’s sometimes tempting to ask just how effective that level of engagement it is when it comes to converting followers into active ticket purchasers. By learning just how well Instagram is working for you, it should […]
How to Utilise RFID for Your Next Event
If you work in events – and unless you’ve been hiding under a rock for the past ten years – the chances are you have come across all the hype and buzz surrounding RFID bracelets recently. These next-generation RFID events wristbands (and the technology behind them) are yet another excellent example of how the events […]
Common event mistakes and how to overcome them
Planning a special occasion? Whether it’s a conference or a corporate dinner at a luxury London event venue, here are some common event mistakes and how you can overcome them: Five common errors companies make in event planning 1. Underestimating guest numbers If you receive more guests than you were expecting, you could […]
How to Create the Perfect Post-Event Survey
So, your event has finished, the final chairs and tables have been stacked away, and the last of the vol-au-vents have been eaten. You feel that everything went swimmingly – the attendees appeared to have a great time, and there were no disastrous technical hitches. Despite the good vibes you picked up, there is one […]
7 Must-attend Event Planning Conferences for EventProfs
The world of event planning and organisation is one which never stops moving, and never stops evolving. Every year, new concepts and ideas arise, trends change, and new influencers come forward onto the scene. What better way to stay on top of this ever-developing industry could there be than to attend an event planning conference? […]
Mastering Online Promotion Leading Up to an Event
There’s no doubt that online promotion is key to the success of any event. In this industry, reaching out to as many people as possible is always desirable, and ensuring that your target audience is aware of your event via online promotion is the way to guarantee a healthy turnout, high levels of interaction, and […]
5 Innovative Sponsorship Packages For Your Next Event
Organizing events so that they’re well-funded and can run smoothly is no easy task. There are literally dozens of hurdles to overcome, endless lists of people to contact, and important relationships to build with those who have the means to help you out. One of the greatest challenges that events organizers face is securing event […]
Experiential Marketing Practices For The Modern Event Marketer
There’s no doubt about the fact that every modern marketer should be more than familiar with the high-octane, fast-paced world of experiential marketing… so if you need to brush up on this modern concept, fear not: you’ve come to the right place! The world of event marketing is changing quickly. Once upon a time, people’s […]