​​ A Rocking bespoke event! - Ultimate Experience

, Published by Concerto Master Account

May 2010 saw 700 guests descend on the Roundhouse for the UK’s first SABRE award ceremony for the public relations industry.

An event previously staged in New York and Stockholm … welcome to Camden SABRE! The Ultimate Experience, together with other companies within The Concerto Group (including Create Food and Party Design and Full Circle), helped deliver a fantastic awards evening with a ROCK twist! The Roundhouse is steeped in live music history having had all the greats play there over the years. How fitting it was to have a guitarist (Richard Erskine of Belle Erskine Band, soon to be seen playing a Christmas run at the Billingsgate Vaults for our Cocktails and Dreams themed party nights) playing live ‘stings’ during the many awards given out on the night. Backed by a monstrous PA stack and playing some the greatest guitar riffs in British rock music history, it really gave the evening the edge. Perfect for the crowd comprised mostly of public relation companies!

Create delivered a fantastic 3 course bespoke menu, again with a decidedly British feel. It all amounted to a very successful and lively evening of awards and after party. But without the chaos usually associated with a ROCK! event.