, Published by Ultimate Experience

Ultimate Experience hosted the SBC Awards at City Central at the HAC

The spectacular SBC Awards dinner at City Central at the HAC saw over 600 guests come together to recognise and reward expertise in the betting and gaming industries. The event started with a drinks reception, before guests headed into the dining area.

Once everyone was seated, a three-course dinner by Create, our award-winning caterers, was served. To start, guests enjoyed beetroot cured sea trout, before the main course of confit duck leg with braised red cabbage, creamed potato, tenderstem broccoli, roasted parsnip and a port glaze. The meal was finished with an indulgent tiramisu.

Following dinner, the awards ceremony took place, and was hosted by two iconic celebrities in the sports industry; TV Presenter, Kirsty Gallacher, and Ex-Footballer, Peter Schmeichel. The awards comprised of three main categories and in total there were 38 awards up for grabs. All nominees were judged by a vote sent out to those in the industry, and also by an expert panel.

Throughout the evening, fantastic entertainment including a photo booth,dodgems and a live DJ were all provided by Full Circle. We also arranged for a casino on site for guests to enjoy after the awards. Overall, the event was a huge success and resulted in an unforgettable evening for all attendees.

If you would like to find out more about Ultimate Experience awards ceremonies at HAC, please get in touch today!