​​ Olympic success at Ultimate's House of Nations - Ultimate Experience

, Published by Ultimate Experience

Ultimate Experience operated at two prime venues throughout the Games.

Over 30,000 guests attended Concerto’s two Gamestime entertaining and screening venues at The Pavilion at the Tower of London and Camden Centre, King’s Cross over the 17 days of the Olympics.

Olympic success at Ultimate's House of Nations

Both venues proved very popular with City employees who continued to work throughout the Games, Olympic tourists and companies entertaining clients and staff.

Olympic success at Ultimate's House of Nations

The programme kicked-off with a formal seated dinner at the Tower venue attended by over 600 guests and hosted by Olympian and BBC swimming commentator, Mark Foster, before both venues were converted into a more informal “Club Lounge” format. Bars and a retail catering offer were managed by the Group’s two lead catering partners Create and Touch of Taste.

Olympic success at Ultimate's House of Nations

The atmosphere in both venues was electric, as the GB teams medal haul was celebrated with huge applause and loud renditions on the National Anthem!

Olympic success at Ultimate's House of Nations

Stephen Lawrence, Ultimate’s MD was delighted with the feedback from those attending. “It was great to see two of our most popular Christmas Party venues put to such great use during the Games. For many who could not get tickets for the events it proved to be “the next best thing” to being there. The two venues appealed to slightly different markets, with the Tower offering a slightly higher-end hospitality opportunity and the Camden Centre appealing to the younger crowd as it changed into a night club following the main screen action.”

Despite press reports that London was much quieter than expected, the House of Nations venues thrived throughout the Games with a number of Olympic Athletes and legends attending including Carl Lewis, Dick Fosbury, Kayla Harrison, Jessica Fox, Tommy Gossland, Conlin McCabe and the New Zealand soccer team to name a few.