As part of a social campaign for summer 2013 Ultimate Experience have created scratch n’ sniff postcards using the iconic scents of the summer. The interactive campaign has been created to promote Ultimate Experience’s summer spaces; Old Billingsgate, The Pavilion at the Tower of London and The Artillery Garden at the HAC.
A new scratch n’ sniff campaign by Ultimate Experience has been created using the iconic scents of the summer. The scents of vanilla ice cream, freshly cut grass and strawberries and cream are guaranteed to get everyone in the mood for summer.
The postcards are being sent out alongside an interactive social campaign by Ultimate Experience. Clients will be asked to choose their favourite summer scents and suggest any others Ultimate Experience might have missed.
A Facebook poll will decide clients’ preferred summer scents, with Facebook and Twitter being used throughout to direct clients to vote in the poll.
Don’t forget to cast your votes via the Ultimate Experience Facebook page.
The results of the poll will be announced shortly! Stay tuned to find out what the official favourite scent of the summer is…