Over our years of planning events, we've learned one very important truth: the event itself only takes a FRACTION of the time and effort, but the rest goes to promoting the event!
A lot of work goes into getting every little detail just right. When planning an event, good marketing through social media the key to getting your event off the ground.
There’s far more to measuring event success than just ticket sales. You need to look at multiple key performance indicators in order to get a solid idea of how well the conference affects your company.