Following a dip in sales both in the lead-up and immediately after the Brexit vote, London’s leading Christmas party organiser, Ultimate Experience, has seen a dramatic recent increase in bookings, with sales currently 11% ahead of last year.
“We were concerned that some companies would not proceed with their parties and winter events, but it now appears that the dip in demand was more around delayed decisions around the post-vote uncertainty,” comments MD Carly Mitchell.
Whilst clients continue to seek good value, budgets also remain in line with recent years, with many organisers continuing to offer better prices on off-peak dates for those companies seeking best prices.
Mitchell continues, “Whilst the gradual move to more casual dining continues, seated dinners remain the most popular choice, with fixed price drinks packages giving buyers reassurance that they can keep within budgets and avoid embarrassing over spends on the night.”
Despite the recent economic uncertainty, the vast majority of companies still see the Christmas party as a “must do” event in the company calendar, with the obvious impact on staff morale and loyalty of cancelling remaining front-of-mind with London decision-makers.